Shop Stylish Bridal Gowns with Beautiful Embellishments

Take a look at the new Americana collection from BHLDN and shop your favorites!

Shop Stylish Bridal Gowns with Beautiful Embellishments

By Kelcy Christy

bhldn-americana-wedding-dress-collection-shop-now-styles-boho-chic
Photo: Courtesy of BHLDN

Brides looking for affordable wedding gowns with serious style will love BHLDN's newest batch of dresses and accessories. The Americana collection showcases a number of gowns from BHLDN and other designers, all of which feature a youthful, modern look that are sure to be adored by women saying "I do" in any season.

To celebrate the end of summer, the styles were shot in California – inspired by a roadtrip along the coast. Sunlight glistens off of the beaded gowns, sunset shadows are cast on the lacy frocks, and a number of the sweet silhouettes are reminiscent of a bygone era. Brides desiring a shorter dress for the rehearsal dinner or ceremony will love the "Moxie" beaded gown or the stylish off-the-shoulder "Emerson" dress. Fashion-forward brides-to-be will love the "Zelda" high-low satin skirt, which pairs with a number of elegant bodysuits, and more traditional gowns such as "Jazelle" and "Heaton" will also be admired.

View the whimsical styles from the new collection below, and be sure to click on each photo to shop your favorites! 

Essence lace gown from BHLDN Tadashi shoji lace buy now shop

“Essence” lace gown featuring a plunging neckline, $800 by Tadashi Shoji from BHLDN; bhldn.com

Brides in wedding dresses from bhldn americana collection buy now shop

“Heaton” off-the-shoulder gown featuring a corset bodice with lace details, boning, crisscross rushing, and a plunging V-back ($1,125 by Wtoo by Watters) and “Astoria” tulle ball gown ($2,400 by Blush by Hayley Paige), both from BHLDN; bhldn.com.

Moxie dress and Anastasia cape from BHLDN buy now shop

“Moxie” V-neck dress with spaghetti straps ($395 by Lara Designs) and “Anastasia” cape embroidered with ivory blossoms and botanical motifs ($500 by Eddy K), both from BHLDN; bhldn.com 

Jazelle wedding dress and Jessica wedding dress from BHLDN classic car buy now shop

“Jazelle” gown featuring an illusion bodice with graphic floral appliqués and cap sleeves ($1,500 by Catherine Deane) and “Jessica” illusion bodysuit embellished with graphic floral appliqués ($590 by Catherine Deane) with “Zelda” satin high-low skirt ($700 by Wtoo by Watters), all from BHLDN; bhldn.com

Girls in car americana bhldn collection bridesmaid dress and wedding dress buy now shop

“Floret Burnout” velvet wrap dress with a high-low hem ($460 by Watters) and “Figura” gown featuring a high neck, plunging back, and illusion bodice ($1,500 by Pronovias), both from BHLDN; bhldn.com

BHLDN americana collection short off the shoulder wedding dress vintage inspired shop buy now

“Emerson” gown featuring hand-sewn blossoms floating from off-the-shoulder bodice to tiered A-line skirt, $2,800 by Mihano Mimosa from BHLDN; bhldn.com

Back of wedding dress Emerson bhldn americana collection shop buy now

“Nouveau” gown featuring a high, illusion neck and soft blush lining, $1,700 by BHLDN; bhldn.com

Wedding dress in field bhldn americana collection buy now

“Monarch” gown featuring floral lace appliqués, raw-edge tulle, and an illusion back, $1,600 by BHLDN; bhldn.com

Sunset wedding dress bridesmaid dress inspiration bhldn americana collection adeline jayme dress buy now shop

“Adeline” chiffon maxi dress with a floral print ($290 by Jenny Yoo) and “Jayme” silk gown featuring a deep V-neckline and tiers of delicate lace ($1,600 by Catherine Deane), both from BHLDN; bhldn.com

BHLDN americana collection verdure dress and majorca dress beaded styles buy now shop

“Verdure” gown featuring shimmering sequins and beaded appliqués ($800 by BHLDN) and “Majorca” dress featuring a keyhole back, cold shoulders, and an airy tulle skirt ($570 by Needle & Thread), both from BHLDN; bhldn.com

View more BHLDN gowns here (some have gone on sale!), see Claire Pettibone's tips for summer brides, and view bridal stylist Maradee Wahl's advice for petite brides.

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