To gain some clarity on the design differences between the two, we spoke with Lauren Staley of Nico and Lala, an expert design studio focusing on branding custom weddings, on the subject. "The save the date is where we encourage brides to show some personality,” says Lauren. Wanting to provide a real-life example, Lauren explained a recent bride with whom they worked (see photos below). “For this wedding, our couture bride Stephanie really wanted a Slim Aarons-inspired postcard feel for her Palm Beach save the dates, and arranged for a vintage photo shoot. However, when it came to designing the black tie wedding invitations, we wanted a more elegant feel, while still keeping it cohesive. This was captured perfectly by using her custom-designed wedding monogram, which we embossed at the top of the invitations, the text in full script of gold foil, and the most fabulous palm frond-lined envelopes."
Photos courtesy of Nico and Lala
As you may not be entirely aware of your chosen motif or colors yet, you should design your save the dates with a little playfulness in mind. This is your chance to get a little quirky and have some fun with this element of your wedding. Remember: for many of your guests, this will be the first official indication of their requested attendance at your vow exchange, so make it enticing! If you’re leaning toward having a more formal affair, it may be important to you to have personality-infused details such as this in order to keep you and your sweetheart excited. Though your invitations should also accurately represent you as a couple, it’s important that they match the level of formality you’ve selected for your wedding, as it acts as a beacon to friends and family regarding what to wear, what to bring, etc.
Your paper products are such important parts of your “I dos,” so enjoy the process of creating them!
Opening photo by Ira Lippke Studios