While they were a rarity only a decade ago, wedding websites have become so common that it’s more unusual to not have one. When it comes to the design and detail of the site, that depends on the couple’s interest. If you have some time in between wedding planning and have the creativity to put some real thought into it, then feel free to run wild with your wedding website! But if spending time on a website just feels like another item to go on the to-do list, then keep it simple and use a template that’s been supplied and briefly fill out the important information.
The following tips on what to put on a wedding website may not apply to everybody’s nuptials, so read carefully and note what guests will need to know about your event.
Photo by Collin Pierson Photography; Planning & Design by Michelle Durpetti Events; From Event: Beach Wedding Ceremony & Romantic Reception Inspiration in Cabo
Analytics have shown that people typically go to wedding websites for the registry page. While many consider including registry information on a wedding invitation an etiquette faux pas, people do want the information, and wedding websites have become the standard way to convey it. If you are not having a wedding registry, it is a good idea to include a blurb explaining that, so your guests are not left wondering.
Whether the travel information provided is as simple the venue’s address with directions, or as complex as flight options, the closest nearby airports, room blocks if you have them (and suggested nearby hotels if you don’t), it is all valuable information for your friends and family. Consider making your website mobile friendly, as there will inevitably be guests looking up the address on the way there or accessing it from their mobile devices.
Though you should not allude to any exclusive pre-wedding events on your wedding website to avoid any hurt feelings, noting the time of your ceremony, cocktail hour, and reception is helpful information for your guests to have beforehand. It is also polite to note what will occur at the reception (i.e. drinks, dinner, dancing), so loved ones can be prepared for the festivities.
Don’t tell people exactly what to wear (unless you're having a themed wedding like a white party), but a quick statement about the dress code and tips about the weather is generally appreciated. This is information people want! Nobody likes to feel awkward when they are overdressed or underdressed. For tips, learn how to choose a wedding dress code and a guide to the levels of wedding formality.
If both families don’t know each other well or if there will be a lot of plus ones in attendance, a quick bio for you and your future spouse keeps everyone in the loop about your relationship. Romance is already in the air, so a brief “how we met” or proposal story is a nice touch. You can also include photos and a sentence or two about the wedding party!
Everybody likes looking at pictures, so throw in some photos of you and your sweetheart. This is also a great place to show off the results of your engagement shoot. Some couples choose to direct people back to the website once the wedding photos arrive.
This is where you will include any other pertinent information that your wedding guests may want or need to know before the big day. For example: explain traditions some of your guests may be unfamiliar with, note if there’s anything necessary to bring, share your wedding hashtag, announce that you are having an unplugged ceremony, explain why you're getting married where you are, etc. Infuse your personality, too!